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Digital marketing is important because it connects businesses with their target audience where they spend most of their time — online. Here are some key reasons why it matters: Wider Reach – With billions of internet users, digital marketing allows you to reach customers across the world, far beyond the limits of traditional marketing. Cost-Effective – Online ads, SEO, and social media promotions cost much less than TV, radio, or print advertising, making it ideal even for small businesses. Targeted Marketing – You can specifically reach people based on age, location, interests, and behavior, ensuring your ads are seen by the right audience. Measurable Results – Through tools like Google Analytics, you can track clicks, engagement, and conversions to understand what’s working and what’s not. Brand Awareness & Engagement – Social media, blogs, and email marketing help build relationships and trust with customers. Adaptability – You can quickly change or optimize your campaigns based on real-time data and trends.

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